Senior Portrait Artists or spa, is an organization that is dedicated to the high school senior photographer. It is an incredible resource, and my senior business would not be where it is today without spa. The membership includes an online forum, the SPA Model Campaign and lots of resources and education materials that are available. [...]
There’s not just one magic bullet idea or strategy that will work for promoting high school seniors. It is the combination of a lot of things that work together to create a successful campaign. Here are a few ideas Have a Model program. Many studios use a model campaign to get seniors in the door. [...]
The high school senior portrait market is a highly competitive one. Getting your brand message to stand out in an over-saturated market can be a challenge, especially to a demographic that won’t be sold to. Senior portraits have been the main part of business since 1998 and a lot has changed since I started. Here [...]
Starting tomorrow, I will be doing a series of posts on the keys to success in the high school portrait market, and ideas for promoting senior portraits. Each day next week will feature a different post on ideas and resources. Check back tomorrow.
Facebook has just added conversion tracking for Facebook Ads. According to Facebook, the new feature “allows you to track activity that happens on your website as a result of someone on Facebook seeing or clicking your Facebook Ad.” So for example, say you are running a Facebook ad for models. A senior sees your ad, [...]
The Nardi Designs Shop has been updated, replacing our old online store. The new store has the same marketing and grad templates for high school seniors, plus a few new ones. The only thing that has changed is the look and the address. If you visit the old address you will be automatically redirected to [...]
I just recently upgraded my blog with the new Prophotoblogs theme update. There are so many great time saving features and design enhancements. This theme can be used as a blog or your main website. By the way, I don’t get paid anything or receive anything to recommend this theme. I have tried dozens of [...]
You know that creating an online presence is crucial to your photography business. But you’re a photographer that’s not so good with web techie things. You need a website and blog that are easy to use and update, looks good, and that uses the latest technology so you don’t look like your stuck in the [...]
Marketing Takeout on your iphone, itouch, Blackberry or Android.
