I came across this video the other day with Julia Woods. It’s funny and it also makes a great point. Have you ever taken tons of extra pictures of clients because you assume they’ll spend more with you? I heard Julia speak on sales a while back and she has a great system for preparing [...]
Individual templates only $10 each when you buy 8 or more. Mix and match both grad and holiday templates. Use them for open house cards or marketing. Ready to use as is, or customize with your own style. Instant download. Design Shop. Enter code: CY2010
I’m sure you have heard Facebook has changed the “become a fan” feature over to “like.” It’s been talked about all over the web. There has been some debate on whether this is a good change or not, and there are certainly some significant changes to privacy. The new “like” feature does make it easier [...]
This is a pretty neat tool. It’s a free online flowchart designer for website layout. It’s simple to use, simply drag and drop. I used to plan the layout of the pages on my websites. It keeps everything organized and saves a lot of time when organizing and adding content and links to your site. [...]
The phone is one of the first touch points with your clients. How you handle that first call is important, and can make a difference in how many clients you book. We have two sheets right by the phone. The first one is an information sheet to write down client info, important details about them, [...]
I received an email last week asking when the the best time to start marketing to high school seniors is. You should always being marketing to seniors. There are certain times of the year that are busier than others, and that varies depending on where your studio is. I still market in the slow months [...]
Do you know how much it costs your studio to produce an 8×10 print? Would you guess $51? According to the most recent PPA Studio Benchmark Study, when you factor in time spent and materials, the cost for the initial 8×10 is $51. With the recommended markups, the price for the initial 8×10 is between [...]
I feel itʼs important to present client images in stylish packaging to add value to the product. Whether it’s a printed image or an electronic image, everything leaves the studio in some sort of branded packaging. Just emailing images to clients devalues the product. For the past three years, we have been putting images on images [...]
Just a few more things that will help you build a senior portrait business. have a marketing plan have sales goals for you sessions. Don’t just go in and start shooting. Find out what your client wants in terms of styles and products, then create images based on those things. Know what makes you unique. [...]
What brands are “cool” with today’s teens and high school seniors, and what exactly makes them a “cool” brand. I believe we can learn a lot from looking outside the industry to see what works, and also to learn more about our target market, in this case seniors. Here are some of the most trusted [...]
Marketing Takeout on your iphone, itouch, Blackberry or Android.
