http://www.nardimarketingtakeout.com/lessons-from-abercrombie-and-fitch/ Marketing for photographers Thu, 26 Aug 2010 05:44:33 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.nardimarketingtakeout.com/lessons-from-abercrombie-and-fitch/comment-page-1/#comment-178 Leslie Sat, 07 Aug 2010 23:10:37 +0000 http://www.nardimarketingtakeout.com/?p=1102#comment-178 Great article. As a previous store manager for A&F [yes I met the infamous Mike J] you did a great job of examining what situation they have going right now, especially as far as their target market, and how as photographers we really need to understand the marketing and business principles behind being successful. People used to ask me about the high prices and the fact that A&F didn't reallly [before] have sales - it's simple - they didn't have to. Great article. As a previous store manager for A&F [yes I met the infamous Mike J] you did a great job of examining what situation they have going right now, especially as far as their target market, and how as photographers we really need to understand the marketing and business principles behind being successful. People used to ask me about the high prices and the fact that A&F didn’t reallly [before] have sales – it’s simple – they didn’t have to.

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