Just a few more things that will help you build a senior portrait business. have a marketing plan have sales goals for you sessions. Don’t just go in and start shooting. Find out what your client wants in terms of styles and products, then create images based on those things. Know what makes you unique. [...]
What brands are “cool” with today’s teens and high school seniors, and what exactly makes them a “cool” brand. I believe we can learn a lot from looking outside the industry to see what works, and also to learn more about our target market, in this case seniors. Here are some of the most trusted [...]
Senior Portrait Artists or spa, is an organization that is dedicated to the high school senior photographer. It is an incredible resource, and my senior business would not be where it is today without spa. The membership includes an online forum, the SPA Model Campaign and lots of resources and education materials that are available. [...]
There’s not just one magic bullet idea or strategy that will work for promoting high school seniors. It is the combination of a lot of things that work together to create a successful campaign. Here are a few ideas Have a Model program. Many studios use a model campaign to get seniors in the door. [...]
The high school senior portrait market is a highly competitive one. Getting your brand message to stand out in an over-saturated market can be a challenge, especially to a demographic that won’t be sold to. Senior portraits have been the main part of business since 1998 and a lot has changed since I started. Here [...]
Starting tomorrow, I will be doing a series of posts on the keys to success in the high school portrait market, and ideas for promoting senior portraits. Each day next week will feature a different post on ideas and resources. Check back tomorrow.
In the high school senior portrait market it’s all about providing an incredible experience that sets you apart, as well as offering differentiated services and products. Getting your message to stand out in an over-saturated market can be a challenge, especially….
Coming January 15, 2010. Includes templates for magzines, iphone and mobile advertising, a what to wear guide, street team marketing, posters, hang tags, mobile galleries and more. Use our design or drop in your own. An entire senior campaign for the entire year. The 2011 campaign includes a playbook with innovative ideas and low cost [...]
Coming Soon. Get high school seniors in your studio with marketing that’s smarter, less expensive and more meaningful.
We’ve added our 2009 high school senior marketing campaign. This campaign was inspired by a Buckle clothing catalog and received great feedback from out clients. Every thing is ready to go, just customize with your images and information.
Marketing Takeout on your iphone, itouch, Blackberry or Android.
