How to differentiate yourself in a crowded marketplace and a sort of book review
Mavericks at Work: Why the Most Original Minds in Business Win.
Tag: "Marketing"
Just because clients have money doesn’t mean they will spend it in your studio
I came across this video the other day with Julia Woods. It’s funny and it also makes a great point. Have you ever taken tons of extra pictures of clients because you assume they’ll spend more with you? I heard Julia speak on sales a while back and she has a great system for preparing [...]
When to start your senior marketing
I received an email last week asking when the the best time to start marketing to high school seniors is. You should always being marketing to seniors. There are certain times of the year that are busier than others, and that varies depending on where your studio is. I still market in the slow months [...]
Senior Marketing idea: Personalized Flash Drives
I feel itʼs important to present client images in stylish packaging to add value to the product. Whether it’s a printed image or an electronic image, everything leaves the studio in some sort of branded packaging. Just emailing images to clients devalues the product. For the past three years, we have been putting images on images [...]
New store design
The Nardi Designs Shop has been updated, replacing our old online store. The new store has the same marketing and grad templates for high school seniors, plus a few new ones. The only thing that has changed is the look and the address. If you visit the old address you will be automatically redirected to [...]
Turn Your Studio Into a Cult Brand
Cult Branding: Understanding Your Customer. In order to cultivate a “magnetic” brand, you must understand what drives your business: your customers! Learn the seven steps in the brand discovery process with this free workbook.
The Five Ts of Word of Mouth Marketing
Free Download: Creating a Practical Word-of-Mouth Marketing Plan in 5 Simple Steps.
Lessons from Abercrombie and Fitch
How Abercrombie and Fitch performance is like the photography industry.
Senior Marketing Campaign and Playbook
Coming January 15, 2010. Includes templates for magzines, iphone and mobile advertising, a what to wear guide, street team marketing, posters, hang tags, mobile galleries and more. Use our design or drop in your own. An entire senior campaign for the entire year. The 2011 campaign includes a playbook with innovative ideas and low cost [...]
