When to start your senior marketing
I received an email last week asking when the the best time to start marketing to high school seniors is. You should always being marketing to seniors. There are certain times of the year that are busier than others, and that varies depending on where your studio is. I still market in the slow months for seniors who may not have had their portraits done yet.
Our busiest time up here is June-October, but I always have something planned. We get seniors all year long, and the campaign or offer will depend on time of year. For example, we start our model call in January and February, snow sessions in February, late sessions in April and May, etc. You should always be working to get your name out there in front of potential clients.
I plan the marketing for the entire year in late December. I try to plan for at least one marketing or promotion once a month.
Category: Marketing
